Commenting on the initiative, The Shoe Surgeon, explains: “Partnering with Heineken® for his or her new beer was a enjoyable problem. We each share a ardour for innovation and pushing boundaries and created a design to mirror that. The shoe not solely embodies the vitality of Heineken® Silver however actually carries it. I can’t say I’ve ever designed a sneaker that accommodates precise beer earlier than.”
“At Heineken®, we have now at all times embraced change. The launch of Heineken® Silver is testomony to this, and the limited-edition Heinekicks are a manifestation of Heineken®’s fixed pursuit of innovation. The Shoe Surgeon’s imaginative and prescient of “Strolling on Beer” doesn’t simply current a brand new option to benefit from the Unexpectedly Clean Heineken® Silver expertise; it sends the message that an open thoughts is the important thing to seizing life’s prospects. We’re thrilled to be bringing Heinekicks to Singapore and we hope this conjures up shoppers to embrace recent views and spark new connections,” concludes Gerald Yeo, Advertising Director at Asia Pacific Breweries Singapore.
Out of the 32 pairs of Heinekicks the model created following the launch of its Silver lager, seven are scheduled to drop in Singapore within the fourth quarter of 2022.
Credit:
Consumer: Heineken
World Senior Director Heineken® Model: Bram Westenbrink
Heineken® APAC Model Director: Rajeev Sathyesh
World Communication Director Heineken® Model: Daniela Iebba
World Communication Supervisor Heineken® Model: Tanya Lubis
Heineken® World Digital Improvement Supervisor: Pearly Lim Mei Sze
Senior Model Supervisor Heineken® Vietnam: Nguyen Ngoc Han
Heineken® World PR Lead: Jonathan O’Lone
Businesses: Le Pub // BBH Singapore
World Chief Artistic Officer Publicis WW: Bruno Bertelli
BBH Singapore Artistic group
Chief Artistic Officer: Sascha Kuntze
Group Artistic Administrators: Gaston Soto, Nikhil Panjwani
Affiliate Artistic Administrators: Adeline Siow, Kenneth Foo
Le Pub World Artistic Staff
Govt Artistic Director: Cyril Louis
Worldwide Coordination Artistic Director: Man Lewis
Affiliate Artistic Director Publicis Italy: Livio Gerosa
BBH Singapore Account group
Enterprise Director: Manavi Sharma
Account Director: Andy Norris
Account Supervisor: Crystal Bathroom
Le Pub World Account Staff
Common Supervisor Publicis Italy: David Pagnoni
World Senior Account Director: Francesca Baldrighi
Strategists
BBH Technique Staff: Tom Hargreaves, Gwen Lee
Le Pub World Technique Director: James Moore
BBH Singapore Manufacturing
Head of Manufacturing: Wendi Chong
Head of Operations: Eddie Jackson
Digital Imaging: Sally Liu
3D Manufacturing Accomplice: Pleid St.
Digital Senior Artwork Director: Nico Tangara
Design & Shoe Manufacturing Accomplice: The Shoe Surgeon