The Prime Life Mission was based in Italy in June 2021 by Cristina Tomasi, MD, and her workforce. Cristina leads as CEO and Ideator at Prime Life Mission alongside Andrea Fontana, companion and CMO, and Jacopo La Porta, companion and CTO.
Trade: Well being & Wellness
Use case: Subscriptions, digital merchandise, cyclical enterprise with excessive visitors durations
Focus product: WooCommerce
Key outcomes:
- Exceeded income objectives by 59% within the first 12 months of enterprise.
- Manages 4 completely different shops with WordPress multisite performance.
- Achieved a 190,000€ single-product launch.
- Maintains excessive knowledge safety requirements in compliance with healthcare business requirements.
Cristina is a doctor and has specialised in inside medication, angiology, osteoporosis, bioidentical hormone substitute remedy, and orthomolecular medication. She’s been educating the health-interested since her time in college, the place she ran a well being journal. Since then, she’s spoken at lots of of well being conferences and established a presence as a well being educator on social media.
It was Cristina’s battle with most cancers in 2006 that served as a catalyst in her ardour for life-style medication: a mix of holistic well being practices aided in her restoration, and satisfied her that when persons are appropriately knowledgeable, they’ll make the suitable selections for his or her well being.
Andrea has an intensive background in advertising administration, with advertising consulting expertise within the music business, in addition to in video manufacturing and images. Jacopo is a long-time IT architect, keen about internet providers and disruptive enterprise fashions. He was additionally an early adopter of cryptocurrencies, all the way in which again in 2008.
Prime Life Mission launched in 2023 with immense success, and is engaged on growth to Europe and the US on the finish of 2024. You’ll be able to be taught extra about their teachings and practices on their Instagram account, @toplife.mission.
Prime Life Mission operates on the assumption that persons are able to making the perfect life-style selections for themselves and their well being after they’re well-informed. Prime Life Mission fulfills this mission by providing a variety of services to meet their prospects’ well being and wellness wants.
Prime Life Mission launched their ecommerce enterprise on WooCommerce in January 2023 — they solely promote direct to customers by way of their WordPress multisite installations.
After they launched Prime Life Mission in 2023, their annual income objectives included hitting 500,000€ in gross sales.
By the top of 2023, they’d exceeded that mark by 59%, serving almost 18,000 energetic customers — with a median order worth of 80€.
This success got here from their preliminary model launch at first of 2023, coupled with the launch of red-therapy.com in October. In simply three months, Purple Remedy contributed an extra 54,000€ in income.
Prime Life discovered that 40% of their orders had been from repeat prospects — indicating a excessive degree of buyer satisfaction with their services.
The workforce at Prime Life Mission manages three websites:
- TopLifeProject.com
- Purple-Remedy.com
- TopSleeping.com
They’ll be launching a fourth ecommerce website, King-Beef.com quickly.
By way of these 4 manufacturers, Prime Life Mission presents a variety of completely different services to their prospects, together with digital merchandise like programs, webinars, and ebooks; and bodily merchandise like crimson gentle lamps, mattresses, and meals.
The workforce updates their websites with new merchandise each different month, and are engaged on subscription-based choices.
Whereas every web site is a model owned by Prime Life Mission, Purple Remedy and Prime Sleeping function as product resellers. All of their web sites are managed by means of WordPress’s multisite performance.
For Prime Life Mission, selecting Woo for his or her ecommerce platform was apparent: “We selected Woo from the start on account of its scalability,” they famous. “It has an unlimited variety of plugins to select from, and you’ll simply discover a developer to customise the whole lot.”
TLP makes use of a variety of completely different plugins and extensions to run their enterprise:
And, they use plugins to supply reward playing cards and sync order monitoring throughout completely different websites and instruments.
“The primary benefit of WooCommerce is its scalability, its value, and the expandability of its techniques — particularly in a multisite setting. Now, with the brand new high-performance order storage (HPOS) system, we get even higher efficiency from our website.”
— Jacopo La Porta, Associate and CTO at Prime Life Mission
Prime Life Mission manages well being knowledge from a lot of its prospects, making knowledge safety extraordinarily essential to their enterprise. To guard their prospects, TLP took their knowledge safety to the subsequent degree by utilizing blockchain know-how alongside their WooCommerce website.
“We use blockchain with anonymization and a brokerage platform to ensure the truthfulness of the info and knowledge whereas at all times holding the info nameless,” the workforce shared.
“By way of this methodology, we are able to consider well being knowledge anonymously and use the learnings to personalize our product choices for every buyer, primarily based on what they want most.”
— Cristina Tomasi, MD, CEO and Ideator at Prime Life Mission
In April 2024, TLP added a brand new portal inside their buyer dashboard. The portal is related to their Console Plus blockchain infrastructure, which is able to function the again finish to their medical well being index. This new expertise permits prospects to add and sync their well being knowledge, absolutely anonymized, and maintain it safe on the blockchain — giving them new insights on how one can enhance their well being.
A lot of TLP’s unbelievable success was pushed by product launch occasions. They expertise vital peaks in gross sales after they launch new choices, seeing as a lot as 190,000€ by means of a single launch.
TLP attributes this success to their potential to construct hype and pleasure round their product launches. For one such occasion, they’d 8,000 folks decide in — simply in Italy — to be alerted of when the product went reside.
One other launch in June of 2023 (solely 5 months into their ecommerce journey) produced 2,000 orders in solely seven days. Cristina promotes these launches by means of Instagram Reels and Meta advertisements, proving a extremely engaged viewers.
TLP had success selling these launches by means of influencer advertising and gross sales funnels constructed on Funnelish.com — a advertising device that they’ve synced with WooCommerce by means of their Zapier integration.
“These launches have resulted in monumental success,” CMO Andrea Fontana shared, “however we’re already trying on the subsequent part of our enterprise. A subscription mannequin will assist normalize our money circulation and stability out the gross sales spikes that include our product launches.”
Given their immense success so far, one would possibly suppose that Prime Life Mission feels settled of their enterprise — it actually appears so. Nonetheless, the workforce is humble and pushed for extra.
They’re at the moment engaged on a global growth plan that can deliver their enterprise first from Italy to Europe, after which to the remainder of the world.
The primary 18 months (on the time of writing) have been fantastic, however they nonetheless take into account themselves at floor zero. There’s nonetheless a lot to be executed, and plenty of different methods they’re trying ahead to serving to their prospects construct more healthy lives.
For the Prime Life Mission workforce, that is solely the start.
Cristina Tomasi, MD
Chief Government Officer and Ideator
Prime Life Mission
Purple Remedy
Prime Sleeping
Vanessa has spent her profession writing useful issues for folks throughout the tech house. Exterior of labor, she enjoys coaching for triathlon, rotating by means of hobbies, and exploring new locations each city and pure. She has two fluffy cats, maintains just a few succulents, and has far too many books on her TBR shelf.