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Search Engine Land provides PPC consultants a platform to share their in-depth information and well timed insights – with the purpose of serving to you clear up issues, handle challenges and perceive the continuously shifting panorama of paid search, paid social, and show.
What follows are hyperlinks to the ten most-read, must-read Search Engine Land PPC columns of 2024 that had been contributed by our unbelievable group of material consultants.
Uncover how this bid technique can optimize your Google Advertisements campaigns for probably the most precious actions and total profitability. (By Sarah Stemen. Printed Feb. 7.)
Be taught to negate poor performers, observe disapproved merchandise and exclude spammy placements with Google Advertisements scripts. (By Nils Rooijmans. Printed Sept. 20.)
Right here’s the way it impacts your advert campaigns and what you are able to do to optimize efficiency regardless of restricted visibility. (By Mark Meyerson. Printed Sept. 10.)
Trying to elevate your Google Advertisements lead gen efforts? Listed below are 9 levers that may enhance your PPC campaigns towards vital progress. (By Menachem Ani. Printed Jan. 10.)
Methods for operating Efficiency Max campaigns in 2024, masking marketing campaign construction, inventive, budgeting and conversion monitoring. (By Navah Hopkins. Printed April 11.)
Study Google Advertisements’ newest enhancements to question matching and model controls and what it signifies about how key phrases will evolve. (By Menachem Ani. Printed July 10.)
Leverage AI for PPC with improved prompts, knowledge integration by way of plugins, customized GPTs, and API-enabled actions. (By Frederick Vallaeys. Printed Feb. 1.)
Discover ways to use ChatGPT to degree up your paid search efforts with out sacrificing technique, authenticity and creativity. (By Amy Hebdon. Printed Sept. 3.)
Two years of experiments reveal key findings on the best-performing bid methods, key phrase match sorts, marketing campaign settings and extra. (By Mark Meyerson. Printed Aug. 29.)
Google Advertisements fastened the bug stopping Efficiency Max search question knowledge from displaying in scripts. Right here’s how one can analyze it PPC optimization. (By Frederick Vallaeys. Printed March 13.)
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