Greater than eight in ten Dutch individuals purchased on-line within the first half of this yr, a document. Particularly for private care merchandise, medicines and vitamin drugs, extra customers went on-line.
Statistics Netherlands has launched a report in regards to the adoption of on-line procuring. In keeping with them, on-line procuring is extra well-liked than ever within the Netherlands.
81 p.c of the Dutch purchase on-line
Within the first six months of this yr, about 12.6 million Dutch individuals aged 12 and older made a purchase order on-line. This quantities to 81 p.c of the inhabitants in that age group. That could be a whopping 17 proportion factors greater than 5 years in the past; in 2019, solely 64 p.c of the Dutch purchased on-line.
There are actually extra internet buyers within the Netherlands than in the course of the COVID-19 pandemic
Within the corona years, adoption grew considerably, solely to say no thereafter. Final yr, the share of internet buyers elevated once more, a pattern that has continued this yr.
Particularly Dutch individuals aged 25 to 45 purchase on-line, in keeping with Statistics Netherlands, with a 94 p.c share. Adoption within the age group between 65 and 75 has elevated probably the most: from 64 p.c in 2023 to 73 p.c this yr. The group of senior on-line consumers in our nation has thus grown enormously.
Web shoppers by class
The report additionally checked out buying habits in a number of classes. First, it’s notable that extra Dutch individuals have began shopping for and reserving transportation tickets and trip lodging on-line. Companies corresponding to web subscriptions and pc software program have additionally been bought digitally extra usually.
Fewer Dutch individuals ordered meals or groceries on-line
product classes, there’s a clear distinction within the growth between meals and non-food: the share of customers ordering meals on-line has been declining for 2 years, to 22 p.c this yr. Ordering meals can also be much less well-liked. It now has a share of 40 p.c, lower than lately. In all non-food classes, the share this yr has remained at the least the identical as final yr.
With a 59 p.c share, versus 57 p.c in 2023, clothes and footwear is by far the most well-liked class on-line. Transformed, 9.2 Dutch individuals purchased garments and/or sneakers within the one-quarter interval, greater than 300 thousand greater than final yr. They’re served by 22,985 native on-line shops, amongst others, as proven in an earlier report.
Strongest progress charges
Comparatively talking, progress within the quantity of internet buyers has been strongest within the private care class (from 21 to 24 p.c) and the drugs and vitamin drugs class (from 19 to 21 p.c). On-line buying of sporting items and cosmetics has additionally turn out to be extra prevalent.