Linus Klumpner, Director of the Mozart Museums in Salzburg, concludes: “The video remix developed for the present Magnum marketing campaign is a inventive instance of how Mozart will be reinterpreted within the twenty first century. ‘MOZART by MAGNUM’ joins a sequence of thrilling collaborations between the model and modern artists. I’m delighted that the video can now be proven to guests from everywhere in the world as a part of a particular exhibition in Mozart’s Birthplace.”
The marketing campaign runs throughout OOH in Salzburg, print, on-line, and social media. Mozart’s followers can expertise the “MOZART by MAGNUM” exhibition by visiting the home the place the maestro was born, delighting themselves with extra details about the composer’s ardour for music and love for ice cream. Additionally, made solely for this exhibition are a sequence of posters that customers can obtain and use as wallpapers for his or her mobiles.
However first, are you able to embark on a mesmerizing journey with Mozart as your information? Then click on play on the video beneath…
Credit:
Consumer: Magnum
World Vice President Ice Cream, Unilever: Julien Barraux
World Model Director, Magnum: Ben Curtis
Class Director, Refreshment DACH: Wolfgang Fritz
Assistant Model Supervisor, Magnum DACH: Britta Seiffert
Company: LOLA MullenLowe
Govt Artistic Director: Tomás Ostiglia
Managing Director: Tom Elliston
Artistic Administrators: Kevin Cabuli, Jorge Zacher
Artwork Director: Diego Vieira, Yan Graller
Copywriter: German Rivera
World Account Director: Oscar Fernandez-Baca, Flora Bell
Account Supervisor: Cristina Panea
Head of Manufacturing: Felipe Calviño
Producer: Jorge Saade, Diego Baltazar
Manufacturing Firm: Proppa (Propaganda Producciones)
Govt Producer: Pablo Martinez
Director: Martin Werner & Ralph Karam
Animation:
Manufacturing Firm: Remaining Frontier
Animation Studio: LeCube
Music:
Symphony n25 in Gm Ok.183 Wolfgang Amadeus Mozart
Preparations and manufacturing: Pietranera-Sancho in HeyFolks Studio
Recorded with Malaga’s symphonic orchestra in Auditorio Centro Cultural MVA
Orquestra Director: Juan Pietranera
Combine: Felipe Guevara in Closed Studios
PR:
PR Company, Austria: BuzzDriver – Jockel Weichert & Barbara Fuchs-Puchner
PR Company, Germany: COR Berlin Kommunikation GmbH – Kristina Meie & Alexander Frohn
Occasion & Exhibition set up (Salzburg):
Occasion Company: Since As we speak – Alexander Klima
Worldwide Mozarteum Basis (Salzburg):
Rainer Heneis (CEO), Linus Klumpner (Director Mozart-Museums)