Google Adverts launched Model Report, a brand new dashboard instrument that provides advertisers consolidated insights into attain and frequency throughout campaigns.
The instrument simplifies how model advertisers observe marketing campaign efficiency by offering deduplicated metrics in a single place, moderately than scattered throughout a number of reviews.
The main points. Model Report consolidates information from a number of instruments, streamlining evaluation of KPIs and demographic efficiency.
- Advertisers can filter outcomes by age, gender, and different on-target demographics.
- Accessible instantly within the Google Adverts dashboard beneath “Insights and reviews.”
Why we care. This replace is critical as a result of it lastly solves the headache of piecing collectively attain and frequency information from a number of locations.
By offering deduplicated metrics in a single dashboard, now you can simply see who they’re truly reaching throughout campaigns, spot the place they’re overspending on the identical audiences, and make quicker, smarter selections about their model promoting investments.
Key necessities:
- Obtainable on the single account degree (no multi-account or MCC help).
- Metrics cowl a max of 92 days and as much as 10,000 campaigns.
- Requires 10,000+ impressions per marketing campaign for information to populate.
- Search, Buying, and Efficiency Max campaigns are excluded.
What’s subsequent. It’s best to now look out for when different marketing campaign varieties, like Search, Efficiency Max and Buying, shall be included within the reviews.
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Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments via inspiring management each on company, shopper and advertising tech aspect.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell and host of weekly podcast PPCChat Roundup.
She can be a global speaker with a few of the phases she has introduced on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.