Each December we publish a rundown of progressive advertising and marketing campaigns for the yr. We handpick campaigns from established corporations which have acquired awards and recognition or that we encountered immediately.
Here’s a record of excellent advertising and marketing campaigns for 2024. The campaigns function collaborations, dupes, celeb spots, cellular apps, mascots, dance routines, pop-ups, and AI-powered movies.
Heineken – Boring Mode
In a marketing campaign to assist individuals socialize, Heineken launched The Boring Mode app. With a single swipe, The Boring Mode turns a smartphone right into a boring cellphone, blocking different social and work apps, notifications, and even the digital camera for a set interval. Throughout occasions, together with the Amsterdam Dance Occasion and Dwell Out Competition in Mexico, Heineken activated hidden messages when individuals held up their cellphones to encourage them to show their smartphones boring and preserve the second of their reminiscence, not on their telephones.
–
McDonald’s – McDonnell’s Rooster Massive Mac Pop-Up
McDonald’s Rooster Massive Mac
McDonald’s secretly launched a Rooster Massive Mac, a spin on the basic menu merchandise by a dupe of an L.A. pop-up referred to as McDonnell’s by Chain. McDonald’s additionally enlisted influencer Kai Cenat to stir debate on whether or not or not a Rooster Massive Mac is a Massive Mac. McDonald’s then launched the Rooster Massive Mac on October 10, permitting followers to order the merchandise and determine for themselves.
–
Squarespace – Rick Rubin
Squarespace teamed up with inventive visionary Rick Rubin, co-founder of Def Jam Recordings and former co-president of Columbia Data, to construct Tetragrammaton, an on-line world of curated supplies, and a brand new web site template, Transmission. Impressed by Rubin’s Tetragrammaton, Transmission is a minimally designed, customizable framework for anybody to share their pursuits, with layouts showcasing audiovisual media and members-only content material.
–
Qatar Airways – Star in Your Personal Journey
Qatar Airways launched an AI-powered “Star in Your Personal Journey” marketing campaign, through which viewers choose from a number of scenes inside a movie to star within the main roles. Via AI expertise, the characters grow to be a mirrored image of the viewer’s look, adapting to their facial options and pores and skin tone. The immersive expertise now gives holiday-centric moments, together with an elf, snowman, gingerbread individual, and cheerful characters, inviting members to star of their customized holiday-themed Qatar Airways movie.
–
Calvin Klein – Jeremy Allen White
Calvin Klein has launched its winter 2024 assortment marketing campaign, starring Jeremy Allen White from “The Bear” tv collection. That is the third international marketing campaign with White. Whereas the earlier two centered on White in Calvin Klein’s emblematic underwear, the brand new marketing campaign options basic, understated types, demonstrating the model’s means to stay related and provides followers what they need.
–
Liquid Demise – E.l.f. Cosmetics
Liquid Demise canned water collaborated with E.l.f. Cosmetics to launch Corpse Paint. Liquid Demise desires to assist shoppers “homicide” their thirst and prefers irreverent and natural advertising and marketing over promoting. Model collaborations enable Liquid Demise to inject its spirit and supply the associate model with a chance to increase and do one thing sudden. The Corpse Paint collaboration captured greater than 250 million social impressions. Different current collaborations with Liquid Demise embrace glowing water with ice cream chain Van Leeuwen and a casket cooler with Yeti.
–
Airbnb – Polly Pocket
Mattel is celebrating Polly Pocket‘s thirty fifth birthday by making the pocket-sized doll an Airbnb host and opening her two-story Slumber Celebration Enjoyable compact, a 42-foot-tall construction in Littleton, Massachusetts. Visitors skilled a retro picnic, magnificence enjoyable with Polly’s vainness, style try-ons with Polly’s closet, slumber social gathering enjoyable in Polly’s Motion Park Tent, and extra. Visitors booked stays for September 12 to 14. Polly’s residence was additionally opened for 21 daytime experiences for as much as 12 visitors every from September 16 to October 6. Visitors had been accountable for journey to and from Littleton, Massachusetts. The placement confirmed the recognition of Airbnb.
–
Hole – “Get Free” with Troye Sivan
Hole ran a fall 2024 marketing campaign referred to as “Get Free,” which starred international pop star Troye Sivan and the dance group CDK Firm. Set to Thundercat’s viral hit “Humorous Factor,” the movie options unique choreography showcasing dancers in saggy and loose-fit denim. Sivan is thought for his music movies, that includes elaborate and generally racy dance routines, and has a mixed social following of over 39 million. As a part of the marketing campaign, Sivan created an in-store playlist on Spotify. With the Thundercat soundtrack, Hole is tapping into viral TikTok songs, celeb ambassadors, and dance-heavy promoting to achieve Gen Z shoppers.
–
Pop-Tarts – Edible Mascots
In 2023, Pop-Tarts signed a multi-year settlement to grow to be the title sponsor of the faculty soccer Pop-Tarts Bowl sport, initially commissioned because the Sunshine Basic. To rejoice the occasion, Pop-Tarts launched the “first edible mascot” final December. The Kansas State soccer staff devoured a Frosted Strawberry mascot in a viral occasion on social media. For this yr, the sport’s MVP will choose one among three flavors to “ascend to ‘mouth heaven.’” Within the run-up to the sport, shoppers can guess the third taste, buy limited-edition Pop-Tarts Printed Enjoyable Mascot Packs, and comply with alongside on Instagram and TikTok.
–
Coca-Cola – AI-powered Christmas Advertisements
Coca-Cola launched three brief AI-generated video adverts for Christmas, and the outcomes have sparked backlash on social media and within the press. Three AI studios (Secret Degree, Silverside AI, and Wild Card) produced the adverts utilizing the generative AI fashions Leonardo, Luma, Runway, and Kling. The adverts spotlight the weaknesses and limitations of present video-generation fashions, comparable to difficulties with proportionality and pure motion. Whereas the adverts are primarily derivatives of the Coca-Cola Christmas adverts from 1995, the brand new AI-powered experiments have drawn a lot consideration and sparked dialog, which isn’t essentially unhealthy.