360i and dentsu Inventive Bolster Management Workforce


We’re taking a fast break from launching killer work for OREO7-Eleven and Burger King to welcome some new senior leaders to the group right here at 360i and throughout dentsu’s inventive providing, which additionally contains our sister businesses dentsuMB and Isobar. After a robust yr of latest enterprise wins and natural development, we’ve added some new roles and new leaders who’re brave, curious, and produce a can-do spirit to the work we do every day.   

Brian Eden joins 360i as Govt Inventive Director after almost three years at company FIG. Previous to FIG, he spent greater than 5 years at Droga5, and over the course of his profession has labored with a variety of purchasers together with The New York Occasions, Hyundai, Ancestry, Hennessy, and extra. Along with selecting up a Titanium Lion at Cannes for Prudential’s “Problem Lab” and Finest in Present at AICP Publish for Zillow’s “The Journey”, his work has been acknowledged at each main trade awards present, together with D&AD, One Present, and the Effies. Brian will likely be main inventive for purchasers together with OREO, Kroger, and Pirate’s Booty.  

We’ve additionally introduced on Bridget Jewell as Group Director, Social Inventive. Bridget spent the earlier eight years at Periscope, the place she rose from her position as a group engagement strategist to change into a Inventive Director overseeing work for purchasers like Goal, Ferrera Sweet Firm, and Hefty. Her work has picked up awards at D&AD, One Present, Effies and extra. At 360i, Bridget will lead a inventive group of 25+ and rising, tasked with creating culturally related and breakthrough content material throughout social and digital channels for manufacturers like Burger King, 7-Eleven and Kroger.  

Vasili Gavre has been tapped as Govt Inventive Director for dentsu Inventive, after working with manufacturers reminiscent of Apple, Budweiser, Airbnb, Fb, Nike, Unilever, and Vice Media. Vasili’s work has earned accolades from Cannes, Effies, D&AD, and One Present, to call only a few. As an artist, Gavre brings robust conceptual pondering with executional information, progressive approaches and numerous views. Working throughout the built-in company community, Gavre will help 360i and Isobar – lately named considered one of Quick Firm’s Finest Workplaces for Innovators.  

And Jason Oke joins dentsu Inventive as EVP, Enterprise Management, main a portfolio of built-in purchasers throughout industries like retail, meals, journey, and finance, and serving to construct out the community’s built-in consumer management capabilities. Most lately, Jason was at WPP for ten years, in a number of world company and consumer management roles together with World Consumer Chief for Walgreens Boots Alliance, Regional Managing Director for WPP’s Workforce Colgate-Palmolive in each EMEA and APAC, Managing Director of Y&R Hong Kong, and being one of many founders of Pink Fuse Communications, Colgate-Palmolive’s devoted, built-in world communications company. Over his 25-year profession, Jason has labored globally with many Fortune 100 corporations, together with Coca-Cola, PepsiCo, Frito-Lay, Nintendo, Starbucks and extra. 

“From creating brand-building platforms at dentsuMB, to culture-rich campaigns from 360i, to experience-driven innovation at Isobar, dentsu Inventive is fostering an atmosphere through which expertise with a variety of experience can do one of the best work of their careers,” stated dentsu Inventive CEO, Americas, Jon Dupuis. “The addition of confirmed leaders like Brian, Bridget, Vasili and Jason provides much more gas to a yr of robust momentum, as we construct an unparalleled inventive group the place expertise can unleash creativity for development and for good. We’re thrilled to have them onboard, working carefully with our CCO Menno Kluin, to information our purchasers’ enterprise success and our expertise’s careers.” 

These new appointments comply with numerous thrilling developments at 360i and throughout the dentsu group in 2021. In addition to touchdown inventive and digital for a portfolio of GSK client healthcare manufacturers earlier within the yr, we had been named Social AOR for Burger King in October. And our work is delivering. We launched the OREO x Pokemon collab, which has change into OREO’s best-selling restricted version cookie to this point; helped gas 7-Eleven’s development with their first model marketing campaign in years directed by the legendary Concord Korine, and kicked off a spontaneous collab for Bitter Patch Youngsters with Gen Z icon Olivia Rodrigo that had followers in a frenzy. Extra to come back in 2022!  

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