May ChatGPT search have a 1% share of the search market by someday subsequent yr? Sure, in response to new inner information that enterprise search engine marketing platform shared immediately with Search Engine Land.
- “For the primary time we are able to see a trajectory the place ChatGPT may cross the magic 1% market share threshold someday subsequent yr,” in response to Jim Yu, founder and govt chair of BrightEdge.
Why we care. AI search is evolving shortly. It is very important watch how folks undertake AI search as a result of it could alter the best way folks uncover you, your model, or your web site. We’re watching it occur, month after month, proper now. And with ChatGPT search now out there to all free customers, this progress may additional speed up.
ChatGPT vs. Perplexity. ChatGPT is now 6x bigger than Perplexity, in response to an LLM referral evaluation of November site visitors by BrightEdge. Additionally, search site visitors from ChatGPT (up 44%) and Perplexity (up 71%) continues to develop month over month.
However. Google remains to be far and away the chief, with 92.4% of referral site visitors coming from Google. In the meantime, Microsoft Bing’s market share was 4.2% in November.
Wait… Possibly you heard that Rand Fishkin, CEO and co-founder of SparkToro, final month estimated ChatGPT’s search market share was 4.33%, primarily based on information from SimilarWeb and Datos (a Semrush firm)? How is there such a giant distinction and confusion over the market share numbers?
Effectively, this BrightEdge evaluation is predicated on referral information. Additionally, Fishkin later downplayed the 4% determine throughout his BrightonSEO keynote, as a result of not each immediate/chat is a “search.”
So for those who heard that ChatGPT’s search market share is 4%, you may safely name that stat fallacious and disrespect it.